A product has a mild blip and user, Chet Turdson needs to get in touch with support. Although a clear route to the support team is displayed, Chet instead opts for a public Twitter report.
“.@ProductName, [sigh] your site did not work exactly as I expected it to do. Maybe you need to restart your server or something? Can’t believe I pay for this. </rant>”
Chet posted the tweet and felt very important and good about himself. When asked why they tweeted, rather than going through the clear route to the support team, Chet said: “How will my Twitter followers know that I am not happy and that I am an expert if I do that?”